SAMSUNG AND GAIKAI TO STREAM AAA-QUALITY VIDEO GAMES DIRECTLY TO SAMSUNG SMART TVS WITHOUT THE NEED OF ADDITIONAL HARDWARE

Samsung, the largest consumer electronics company in the world, and Gaikai, the fastest cloud gaming service, partner to create the future of video games

LOS ANGELES, CA – June 5, 2012 - Gaikai Inc., the innovative cloud gaming service, and Samsung, the world’s largest television manufacturer, today unveiled the next generation in video games: Samsung Cloud Gaming.

Samsung Cloud Gaming will open millions of consumers to an exciting new service that makes video games playable through Samsung Smart TVs. Connected via the Internet, Samsung Cloud Gaming utilizes Gaikai’s cloud-based streaming technology to deliver video games instantaneously to game players without the hassle of long download times, unsightly hardware or untidy wiring.

Samsung will soon begin accepting signups for the beta of Samsung Cloud Gaming for Samsung Smart TVs in the United States.

“Our vision is to provide the same access to video games that consumers enjoy with TV shows, movies and music. Our research made Samsung the obvious partner to turn this vision into a reality,” said David Perry, CEO of Gaikai Inc. “Samsung is the largest TV manufacturer in the world and Gaikai is the industry-recognized fastest cloud-based streaming service for video games. Together, we will turn Samsung Smart TVs into a console-like experience capable of delivering the best-selling video games and other content instantly to consumers – no downloads, no extra hardware, no trips to the store.”

“One of Samsung’s key strengths lies in bringing brand new technology and entertainment products to our consumers, and adding Gaikai to our Smart TVs delivers both,” said Kyung-shik Lee, Vice President, Visual Display Business at Samsung Electronics. “Working together we are proud to bring the biggest blockbuster video games straight onto Samsung televisions, significantly adding to the value of the Smart TV platform, as well as giving digital consumers an entirely new way to try and buy video games from the convenience of their living rooms.”

Samsung will utilize Gaikai’s open cloud platform to launch game titles directly from the Samsung Smart Hub environment featured in high-end 2012 Smart TVs, beginning with the Samsung 7000 series and up 2012 LED Smart TVs. A diverse selection of AAA content appealing to both families and gamers alike will be available to instantly play using game controllers in combination with the Samsung Smart TV.

Gaikai has spent over three years designing and building the fastest cloud-based streaming service in the world, instantly capable of delivering cutting-edge games without the need for any extra custom hardware or software. Coupled with relationships with the top video game and development partners around the world, Gaikai is capable of delivering a broad catalog of the world’s most exciting games straight to consumers across the web, including social networks like Facebook, or on any Internet-connected device, including televisions, set-top boxes and tablets.

###

MEDIA CONTACTS:

Michael Zema
Weber Shandwick
212.445.8181
mzema@webershandwick.com

Gaikai

Neology
Eric Schumacher
310-403-8456 | erics@neologyconcepts.com

Jim Redner
323-217-4314 | jimredner@therednergroup.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Gaikai
Gaikai is the world's first interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any Internet-connected device. Gaikai's offers its global cloud streaming network as a fully managed service and is live in 88 countries with top-tier partners. Gaikai's robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable using physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, NEA, Rustic Canyon Partners, Limelight Networks and Intel Capital.

For more information, please visit:
Press Kit: http://www.gaikai.com/press
Newsletter: http://www.gaikai.com/signup
Facebook: http://www.facebook.com/GaikaiInc
Facebook App: https://apps.facebook.com/gaikai-games/
Twitter: http://twitter.com/gaikai_inc

Tags:

Documents & Links

Quick facts

Together, Samsung and Gaikai are bringing the biggest blockbuster video games straight to consumers via Samsung Smart TVs.
Tweet this
Samsung will use Gaikai's open cloud platform to stream video games instantly to Samsung Smart TVs.
Tweet this
Samsung Cloud Gaming will deliver games instantly to consumers - no need for wait while games download, no extra hardware - the same way consumers access movies at home on TV.
Tweet this
Samsung will be showing off the new service at E3, the world's largest video game trade show.
Tweet this
Samsung is the largest TV manufacturer in the world and Gaikai is the fastest cloud-based delivery service for video games. The combination of Samsung and Gaikai means that gamers will have even more ways to instantly access their favorite AAA video games.
Tweet this

Quotes

Our vision is to provide the same access to video games that consumers enjoy with TV shows, movies and music. Our research made Samsung the obvious partner to turn this vision into a reality. Samsung is the largest TV manufacturer in the world and Gaikai is the industry-recognized fastest cloud-based streaming service for video games. Together, we will turn Samsung Smart TVs into a console-like experience capable of delivering the best-selling video games and other content instantly to consumers – no downloads, no extra hardware, no trips to the store.
David Perry, CEO of Gaikai
One of Samsung’s key strengths lies in bringing brand new technology and entertainment products to our consumers, and adding Gaikai to our Smart TVs delivers both. Working together we are proud to bring the biggest blockbuster video games straight onto Samsung televisions, significantly adding to the value of the Smart TV platform, as well as giving digital consumers an entirely new way to try and buy video games from the convenience of their living rooms.
Kyung-shik Lee, Vice President, Visual Display Business at Samsung Electronics