10 Simple Secrets of the World’s Greatest Business Communicators
From business to politics, those who command attention in their personal or professional lives are masters at developing and delivering their message. A poor spokesperson can lead to a company’s failure. A great spokesperson can put an individual or company on the map by closing sales, raising visibility and electrifying investors, customers and colleagues.
In 10 Simple Secrets, an Emmy Award Winning journalist and corporate presentation coach reveals the simple techniques of the world’s top leaders, CEO’s, executives and entrepreneurs who are known as dazzling business communicators. The secrets were compiled after exhaustive research and more than two dozen first person interviews with top business leaders, most of whom share their insights into the topic for the first time.
You will learn how:
• Charismatic leaders inspire their listeners.
• World famous entrepreneurs convince investors, customers and employees to follow their vision.
• Crafting and delivering a corporate message that’s clear, concise and compelling will capture the hearts and minds of your listeners.
Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations, and a myriad of other challenges that did not exist even 30 years ago. This is the only book on the market that reveals the presentation secrets behind today’s greatest CEOs and leaders and how they electrify today’s toughest audiences.
"If you want to inspire your audiences, read 10 Simple Secrets. It will help corporate leaders communicate their values to employees, customers or investors. Take your presentations to the next level with Carmine as your coach."
– Howard Schultz, Chairman, Starbucks Coffee Company
"If you think that Carmine Gallo’s 10 Simple Secrets is a business communications manual, you are only partially correct. Indeed, it offers more sound, expert, and actionable communications advice than any other book of the genre. But happily for readers at all levels of professional life, this book is so much more. It shows how achieving superior communications is a cornerstone of leadership and success. The lessons are shared with colorful stories of some of today’s most inspiring leaders. And don’t be fooled; even if you think you’ve read all there is to read about Arnold Schwarzenegger, Richard Branson, Howard Schultz, Steve Jobs, and many more, Gallo has found brand new material to bring to the party."
– James M. Citrin,Senior Director, Spencer Stuart and co-author, You’re in Charge-Now What?
As a leader, you have to do more than promote your brand…you have to live it! Carmine Gallo’s engaging new book will show managers and executives how to embody the promise of their companies’ products and services, and get people excited about their brand.”
If you run a company or aspire to, this book is a must read to understand how the CEO is the most effective tool in a company’s communication arsenal to differentiate itself with customers, employees and investors.
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