GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools
Gaming Innovation Group Inc. (GiG) has announced a long-term deal to power The Football Pools (The Pools), one of the most established and long standing names in UK Pools betting, for the provision of its revolutionary sportsbook, SportX and iGaming platform CoreX as they migrate to GiG’s pioneering technology to relaunch The Pools online and drive digital performance for the brand. The signed agreement carries extra significance for GiG, marking the entry of its X-Suite solutions into the UK market for the first time, with GiG having already established a strong foothold in driving