gas-elec hits the street

Middlesex, 10 November 2009 – gas-elec, a leader in the field of gas and electrical safety services and products, has taken to the streets with a vehicle branding campaign to advertise their energy-saving solution, the g3. The g3 a three-pronged product bundle that incorporates specialist products in order to provide an effective solution to not only save money on heating bills, but to reduce carbon emissions. “gas-elec’s award-winning g-save smart boiler economiser and comparison website, gas-elec Compare, and the e-save Electricity Monitor tackle the combined issue of saving money and energy,” says John Davidson, gas-elec Managing Director. John went on to say that vehicle advertising is an extremely popular form of promotion for businesses due to its high visual impact at eye-level, high success rate and low maintenance cost. “It is an affordable, effective outdoor advertising solution which is also relevant to the current economic climate and has already generated a heightened awareness of our energy-saving offering,” adds John. Research shows that branded vehicles are the perfect setting for an effective advertising campaign. Not only does the vehicle offer a large surface area to get the message across, but the vehicle has a constant stream of passersby – pedestrians, drivers and passengers – attracting their attention to the offering throughout the vehicle’s journey and whilst parked. “We have also put in place a monitoring element, so that we can monitor the response to the campaign, which will assist with future vehicle branding campaigns,” concludes John. ENDS/… ___________________________________________________________________