GAS STATION TV EXPANDS OPERATIONS WITH BENTONVILLE, ARKANSAS OFFICE OPENING
Lane Coleman named Account Director to lead new office and grow network’s share of CPG advertisers
BENTONVILLE, Ark. – February 21, 2012 – Gas Station TV (GSTV), America’s #1 video network at the pump, today announced that the network has opened a new office in Bentonville, Arkansas to support its growing customer base in the consumer packaged goods (CPG) category.
With nearly 40 million monthly impressions and exclusive partnerships with ESPN, CNN’s Headline News and Showbiz Tonight, and Bloomberg TV, the network is seeing an influx of big brands joining its client roster—many of which are established CPG brands with locations in Bentonville due to its proximity to the Walmart Home Office.
“Our partnership with Murphy USA gas stations on Walmart parking lots, combined with our full network’s overall accessibility to Walmarts across the country, uniquely positions GSTV to drive superior results for brands who sell their products mere steps away from the pump,” said David Leider, CEO, GSTV. “Bentonville has grown to become a mecca for the CPG brands carried on Walmart shelves, so it is only natural that we situate ourselves in Bentonville to best serve their needs.”
GSTV has hired Lane Coleman as Account Director to head up the new Bentonville office. Coleman will leverage her expertise in business development, retail sales, and penetrating new markets to help GSTV grow its current leadership position within gas station media.
“The addition of a seasoned sales professional such as Lane further enhances GSTV’s ability to create solutions tailored for the wide variety of CPG clients we see coming to the network,” added Leider.
Having more than 10 years experience, Coleman comes to GSTV with a wealth of knowledge in developing innovative partnerships with retail clients.
“I’m fascinated by how GSTV transforms the everyday task of filling the tank into an informative, entertainment experience for consumers while at the same time delivering a highly effective marketing tool for advertisers,” said Coleman. “I am excited to be a part of this team.”
Coleman joins GSTV from What’s Ahead, LLC where she served as vice president of accounts.
She holds a bachelor’s degree from the University of Arkansas.
About GSTV
Gas Station TV (GSTV) is America’s #1 video network at the pump. Delivering the hard-to-reach, on-the-go consumer, GSTV reaches 39 million monthly viewers at the nation’s leading gas retailers in 110+ U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to over 70 million.
Offering an industry-leading experience, GSTV engages, influences and drives consumers to action on behalf of its advertisers and gas retailers with exclusive content including news from CNN’s Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV’s original social media program, “Your Neighborhood,” in addition to local weather updates from AccuWeather. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, like us on Facebook: Facebook.com/GasStationTV, and subscribe to our YouTube channel: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
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Ian Sherman
GSTV
(248) 581-3017 - office
(248) 470-8692 - mobile
ian.sherman@gstv.com
About GSTV:
Gas Station TV (GSTV) is America’s #1 video network at the pump. Delivering the hard to reach, on-the-go consumer, GSTV reaches more than 39 million monthly viewers at the nation’s leading gas retailers in 110 U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Business, the network is on track to increase its monthly reach to over 70 million.
Offering an industry-leading experience, GSTV engages, influences and drives consumers to action on behalf of its advertisers and gas retailers with exclusive content including news from CNN’s Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV’s original social media program, “Your Neighborhood,” in addition to local weather updates from AccuWeather.
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