Gas Station TV Advertising Effectiveness Takes Center Stage with Integration into Nielsen’s IMS Agency Planning Tools

BIRMINGHAM, Mich. – July 17, 2012 – Gas Station TV (GSTV), America’s #1 video network at the pump, is pleased to announce that it, in conjunction with Nielsen Media Research, through its Interactive Market Systems (IMS) division, has developed a GSTV audience planning model which allows advertisers to view the advantages and value of GSTV in direct comparison to other media. The new GSTV IMS Model further demonstrates how effectively the network reaches today’s on-the-go-consumer. Available in IMS Clear DecisionsTMthrough Crosstab and RandF, the GSTV model was developed using MRI gas