Gas Station TV Leverages Accuweather Partnership to Create Fully Integrated Content Experience for Chevrolet
Birmingham, MICH. – June 7, 2012 - Gas Station TV (GSTV) has teamed with Chevrolet to create a first-of-its-kind content integration experience for viewers at the pump. The GSTV experience combines web content from Chevy’s “Under the Blue Arch” campaign with exclusive Chevy-integrated weather forecasts from AccuWeather. In the first GSTV/AccuWeather integration, the on-air meteorologist is seemingly caught humming the catchy new theme song for the “Under the Blue Arch” series as the report goes live. Quickly recovering, they proceed to introduce the local market weather report. In a