GAS STATION TV AND TURNER BROADCASTING SIGN EXCLUSIVE DEAL BRINGING HLN PROGRAMMING TO THE PUMP
HLN Supplying News and Content From Showbiz Tonight for GSTV’s 28 Million Monthly on-the-go Viewers
NEW YORK – (December 7, 2011) – The television world is changing, and Gas Station TV (GSTV), the nation’s largest video network at the gas station, is leading the charge to provide exceptional content to people wherever they are. Today, GSTV announced that it has signed an exclusive deal with Turner Broadcasting System, Inc. to deliver news and entertainment segments to viewers at the pump. As part of the deal, Turner will custom-produce and deliver stories throughout the day from HLN, and entertainment news from HLN's Showbiz Tonight.
“Our partnership with Turner extends our industry-leading lineup of content, delivering our 28 million viewers the best experience in gas, and providing our advertisers with the best away-from-home programming environment to showcase their products and services,” said David Leider, CEO of Gas Station TV. “We are thrilled that HLN is providing fresh, relevant and custom segments for our viewers.”
Additionally, GSTV and Wayne, a GE Energy Business, recently announced that they have begun installing inOvationTV at fuel retailers throughout the country, driven by a Wayne investment valued at more than $50 million. InOvationTV will triple GSTV’s already industry leading monthly viewership of 28 million to an audience of more than 70 million people.
GSTV can be viewed throughout the country at leading gas retailers like Chevron, Conoco-Phillips, Gulf, Arco, BP, Exxon-Mobil, Speedway, Shell, Murphy USA, and Sunoco. GSTV’s exclusive content partners in the gas space include Turner Broadcasting System’s HLN and entertainment news show Showbiz Tonight, ESPN, and Bloomberg TV, as well as its original social media platform “Your Neighborhood”.
About GSTV:
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 28 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. For more information, please visit http://www.gstv.com, follow @GasStationTV on Twitter, or find us on Facebook http://facebook.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
About Turner Broadcasting:
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.
About HLN:
HLN is the national television network that focuses on the “must-see, must-share” stories of the day. Drawing upon the network’s deep bench of talent, including Robin Meade, Jane Velez-Mitchell, Nancy Grace, Joy Behar and Dr. Drew Pinsky, HLN dissects and demystifies the news stories and newsmakers people are talking about. HLNtv.com, the network’s new digital platform, is the online destination for users to go deeper into the top stories driving the conversation and generating the national buzz. HLN is a CNN Worldwide network reaching more than 100 million households in the U.S. CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information.
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Contact:
Rachel Partain
GSTV
248.581.3010
Rachel.Partain@gstv.com
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