GAS STATION TV LAUNCHES LOCAL SALES DIVISION FOCUSED ON SMALL BUSINESS
Recent GSTV and Wayne Announcement of inOvationTV to Fuel Growth and Deliver Targeted TV for Local Advertisers
DETROIT – (Oct. 6, 2011) – Gas Station TV (GSTV), the largest national away-from-home television network delivering a one-to-one consumer viewing experience, announced the launch of its local sales division allowing small businesses to target their advertising at a hyperlocal level.
“Traditional local broadcast television still only delivers on a broad market or large area basis. With GSTV, small businesses can advertise specifically at gas stations within their exact local trading area. This makes GSTV a far more efficient local television buy,” said David Leider, CEO of Gas Station TV. “Moreover, because GSTV reaches on-the-go consumers, small businesses can connect with consumers while they’re out and about versus inactive and on their couch.”
This announcement comes on the heels of the recent announcement from GSTV and Wayne, a GE Energy business, launching their co-developed media platform inOvationTV at fuel retailers throughout the country. Driven by a Wayne investment valued at more than $50 million, InOvationTV will triple GSTV’s already industry leading monthly Nielsen-measured viewership to an audience of more than 70 million people, making it even easier for small businesses to connect with on-the-go consumers.
GSTV’s dedicated local sales team complements their already strong presence in the national marketplace by addressing specific needs for local and regional advertisers. The division will provide small business owners with a number of benefits including the ability to geo-target their specific trading area and create motivating messaging supported by GSTV’s award-winning television creative services. As it develops, GSTV expects to add more than 60 new account executives over the next 10 months.
Gene Sanderfield has been appointed as the division’s vice president and general manager. Sanderfield brings more than 13 years of experience in senior level sales and leadership having worked with organizations such as Screenvision Direct, Inc., Limelight Media Group and The United States Marine Corps. He is charged with implementing local and regional sales efforts throughout the country, recruiting and managing the local sales staff and bringing the benefits of GSTV to small business owners.
“ GSTV is an extremely efficient media vehicle for small businesses to reach and engage captive consumers in their local communities,” said Sanderfield. “I am excited to lead its local sales charge and further the company’s growth.”
GSTV can be viewed throughout the country at leading gas retailers like Arco, BP, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, Murphy USA, Shell, Speedway and Sunoco. Exclusive programming includes sports from ESPN, personal finance and business news from Bloomberg TV, local weather from AccuWeather, news and entertainment segments, and GSTV’s original content program, “Your Neighborhood.”
To learn more about GSTV and its career opportunities, please visit: http://www.gstv.com/about.php
About GSTV:
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 27 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. For more information, please visit http://www.gstv.com, follow us on Twitter @GasStationTV, or find us on Facebook http://facebook.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
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Contact:
Elizabeth Robbins
GSTV
248.581.3010
Elizabeth.Robbins@gstv.com
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