DoMatcha Green Tea

Whats the name all about? Dō (pronounced ‘doe’) is the Japanese symbol for ‘way’ or ‘journey’. DōMatcha means ‘The Way of Matcha’

Tea is the second most popular beverage in the world, the most popular is water. But despite the fact that all teas come from the same plantca-mellia sinensis, the world of tea is deliciously complex and rich with history. Domatcha Green Tea, avaialable direct from www.healthyandessential.com , when sipped gives you that instant feeling of wellbeing and purity, increasing your energy levels for up to 8 hours and providing the healthiest minerals and vitamins for replinishment of skin, nails and hair. Collectively, the antioxidant power of DoMatcha Green Tea is reportedly 100 times greater than Vitamin C and 70 times greater than orange juice. DoMatcha also contains nearly 10 times more beta-carotene than spinach. Powdered DoMatcha tea practically overflows with the powerful EGCG antioxidant. Lab analysis shows the concentration of this multi-purpose antioxidant a whopping 137 times higher in matcha than in regular steeped green tea. 'DoMatcha tea is one of the healthiest natural beverages ever produced,' says international tea specialist Calli O’Brien. “One cup of a good quality DoMatcha is equivalent to 8-10 cups of regular green tea. Studies show we should drink at least five cups of green tea every day. Why not just one cup of DoMatcha instead?” Caffeine wary tea drinkers can relax, literally. DoMatcha caffeine, theine, is absorbed slowly thereby mitigating the rush of caffeine jitters. Matcha also produces the unique calming affects of concentrated L-theanine — proven to elevate the production of dopamine and the “happiness molecule” serotonin in the brain — as well as the natural muscle relaxant theophylline. Domatcha green tea also yields huge quantities of T-cell activators which are known to speed the elimination of viruses, bacteria, and parasites that cause colds, flu, pneumonia, diarrhea, and the plaque that forms around teeth and gums. Unlike most teas today, traditional Japanese matcha is still grown and harvested much as it was hundreds of years ago. In the scenic rolling mountains of Uji, Japan (near Kyoto), tea plants are shaded beneath wooden scaffolds draped with bamboo mats and rice straw prior to harvest. Deprived of sunlight, emerging new leaves infuse themselves with a high concentration of healthy chlorophyll. Extreme chlorophyll is one of the two incontestable differences between authentic Japanese matcha and basic green tea. The other is the way it is processed. From crop to cup, traditional matcha producers obsess over freshness, without which their precious product would simply degenerate into the oxidized impotence of common tea. The youngest, emerald green matcha leaves near the tip of the tea plant are handpicked, lightly steamed to prevent oxidation, and air-dried. These so-called “tencha” leaves are then placed in vacuum-sealed packages, and stored at controlled temperatures slightly above freezing. When buyers call, the leaves are cleansed of stems and veins then slowly stone-ground into an ultra-fine, bright green powder Prepared at home, DoMatcha tea is mixed with hot water and whisked to a frothy blend but great for smoothies and lattes too. Prices - DoMatcha Ceremonial Grade Tea (30g) is £25 and gives 25 servings. Only the finest leaves are selected to guarantee the highest nutritional value as well as a sweet and pleasant flavor. Can be used to make thick or thin Matcha. DoMatcha Second Harvest Tea (80g) is £29 and gives 75 servings. It is harvested in August instead of spring and renders an earthier, slightly more astringent flavor. This makes our 2nd Harvest ideal for blended Matcha beverages, such as delicious Matcha lattes or refreshing Matcha smoothies. The DoMatcha Bamboo Whisk, £11.50 is handcrafted in Japan and the authentic, traditional tool prepares a perfect cup of DoMatcha. The DoMatcha whisk holder, £4.95 will help your Bamboo Whisk to dry quickly and keep its proper shape. This way your whisk will last longer and be more efficient. Domatcha products are available direct from www.healthyandessential.com If you would like to feature the Domatcha Green Tea in your health and wellbeing news, food and drink, shopping, lifestyle pages or wherever you see fit and you would like to request high res images and a sample or even recipe ideas, then please contact Fran on fran@generatepr.co.uk or call the PR office on 01733 229333/07545499254