Rollasole fast becoming a phenomenon

Rollasole is everywhere right now. You walk into New Look, Next, Superdrug and see them on the shelves. You go out to a bar nightclub or restauraunt and see them in vending machines! You flick on E! Entertainment and you see Heidi Klum and Hayden Pannetiere wearing them at the Golden Globes. The ladies in Twilight are wearing them. Girls and Women well into old age love them! They are Global! America, Europe, Australia! and even Australian V8 Supercar champion Michael Patrizi had ROLLASOLE emblazoned down his car in a 2009 race, a first for footwear of this kind. And f you plaaning a hen night to Vegas, you will see vending machines stocking Rollasole in most of the casinos! Who is behind this mastermind of a success story? Just a regular lad from Bristol! Matt Horan ex cruise ship singer (you couldn't make it up) was giving his girlfriend a piggy back home in the summer of 2007 after her painfully high heels had crippled her feet during a night out. It was then that he had an eureka moment. Soft compact roll up stylish shoes came to mind that fit tight in the handbag, throwing in a bag that would cary the heels. I was brainstorming all night from what the product would look like, to the brand name, to the logo visual itself. ROLLASOLE seemed the best most clever name for the idea. Matt is well aware of his competitors.. Yes there are a few out there but I don't think any of them are as resonably priced as our shoes (Rollasole are just £6.95 a pair). And yes some will have deals with nightclubs but I think we are more advanced in the brand awareness stakes. We were at the Golden Globes and Oscars and then as well as being in top nightspots we have deals with 3 major highstreet stores Next , New Look and Superdrug. We have also become global in such a short space of time it took less than 18 months. Hard to believe Mr Horan set this all up from his Bristol based pad on his cruise ship redundancy money, now he's at top international events with the rich and famous, because the events oragnisers are all wanting to install Rollasole vending machines. Perez Hilton, Tess Daly have both written on their blogs how cool they are. We hope you think so too! If you are interested in featuring Rollasoles success story, would like to interview Matt Horan or would like to feature the product itself then please email Fran on fran@generatepr.co.uk or call Fran on 01733 229333 / 07545499254

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