TOPIN & ASSOCIATES PROMOTES TWO TO VICE PRESIDENT
CHICAGO, Ill., January 4, 2011 – Topin & Associates recently announced the promotions of two account executives — Tanja Noren and Betsy Kramer to Vice President, Account Director. Their promotions reflect both their account leadership and direct impact on clients’ brands.
“Both Tanja Noren and Betsy Kramer have proven themselves invaluable,” said Al Topin, President. “In our ongoing commitment to ensure consistency, efficiency and productivity in the management of our clients’ business, Tanja and Betsy delivered above and beyond. Their promotions are well deserved.”
Tanja Noren, in her new role, will continue to lead the development of brand marketing strategies and plans for Teva Neuroscience and Lundbeck, Inc., while managing the agency teams that support those accounts. With managed care marketing in her background, she will continue to support the agency’s work in this niche area.
Before she joined Topin & Associates, Noren began her career in New York in medical publishing and then made the transition to advertising. Her agency experience included working for Torre Lazur McCann as Account Supervisor, Lowe McAdams as Account Supervisor, and GHBM Healthcare (now Ogilvy) as Account Executive. Noren has counseled various clients in her career, such as Abbott, GlaxoSmithKline, Hoffman-LaRoche and Watson. Currently, she is overseeing the comprehensive programs surrounding clients Lundbeck and Teva Neuroscience. Noren received her Bachelor of Arts degree from Old Dominion University in Norfolk, Va.
Betsy Kramer joined Topin & Associates initially as Account Director less than seven months ago. In her new role as Vice President, Account Director, Kramer will continue the day-to-day management of several of the agency’s account teams while overseeing the strategy and planning on these accounts. Kramer will continue to her work with Myriad Genetics, Mission Pharmacal, Terumo Cardiovascular Systems, Vetter Pharma, and Beltone.
Prior to joining Topin & Associates, Kramer worked for Corbett Accel Healthcare Group (CAHG), where she led the global Bristol-Myers Squibb account, which included Orencia (abatacept), an injectable drug for rheumatoid arthritis. She also ran CAHG’s clinical trial recruitment practice. A New York native, she graduated with a Bachelor of Arts degree in Political Science and Communications from Villanova University in Villanova, Pa., and is a graduate of Loyola University's Graduate School of Business.
About Topin & Associates
Topin & Associates is a full-service health care marketing communications agency based in Chicago. Founded in 1982, the agency offers strategic planning, global branding and positioning, creative development, and tactical implementation to help clients achieve their business objectives. Topin & Associates applies the Pepper LogicTMapproach — a set of guiding principles unique to the agency – to deliver product, service, and brand campaigns with impact. To learn more about the agency’s Pepper Logic™ process, go to topin.com or call Al Topin at 312-645-0100.