Genovis to open web shop for international sales in September

One year after the premiere showing of its NIMT™ technology at the Biotech Forum in
Copenhagen, Genovis will be launching a new web site with an integrated web shop on
September 27. Genovis develops and markets innovative tools for medical cell research. The
company share is listed on First North. The web-based sales will constitute a foundation for
the introduction of international marketing efforts.

The idea behind a new web site and web shop is for Genovis itself to be the driving force in
establishing its trademark, NIMT™, which includes a product portfolio containing the NIMT™
FeOdots nanoparticles and the NIMT™ Nanoheater laboratory instrument for, among other
things, gene transfer. Genovis views the new web site as one of a number of steps in the
inauguration of its international marketing efforts.

“Opening a web shop is a big step for Genovis. It is a strategically important decision that is
based on new consumption patterns and behaviors by our customers. Researchers in
laboratories at companies, clinics and institutions the world over will be able to purchase our
products in a simple manner through the web shop,” says Sarah Fredriksson, CEO of
Genovis. “The advantage of a web shop is that it is always open.”

In addition to the direct sales aspect, customers must also be able to test new products and
acquaint themselves with new informational material that the company will be presenting on an
on-going basis.

“Establishing a web shop is a cost-effective way for Genovis to commence sales activities
without needing to build up a large sales and marketing organization in different markets
during an initial period,” continues Sarah Fredriksson. “Subsequently, we will be looking for
international working partners to co-operate in further marketing efforts. What is important
for us is to get the ball rolling and to get our products out to our customers in order to reach
our goal of positive earnings and cash flow in 2008.”

The market for Genovis products is growing by approx. 15-30 percent annually, with the most
significant growth currently taking place in the US and Asia. Genovis views a web shop that is
always open as being a great advantage in its contacts with potential customers in these markets.

“This is a beginning. We have a lot of work remaining before we are ready to fully cultivate
and manage an international market. Our ambition is to be effective and creative in our sales
and marketing work, and, in this way, to develop into a force to be reckoned with,” concludes
Sarah Fredriksson.