Gaming Innovation Group extends deal with Metal Casino to provide sports betting services
Gaming Innovation Group Inc. (GiG) has signed an agreement with Metal Casino for the provision of its new Sportsbook services. Launch is planned for 1H 2019.
Just a year after launching on GiG's technical platform, GiG Core, Metal Casino has now extended its partnership with GiG to also offer sports betting to its players. This decision has come after proving an already successful casino model with GiG.
Clas Dahlén, spokesperson and Chief Marketing officer for Metal Casino, says: “Metal Casino once again delivers on our brand promise, “All in for the fans”, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy. With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”
Endre Nesset, Director of Sports at GiG says: “We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino’s expansion. Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”
For further information, please contact:
Anna-Lena Astrom, GiG Head of IR & Corporate Communications, ir@gig.com
About Metal Casino
Metal Casino has been created by a tight team of casino colleagues and metal lovers. Launched in 2017 and between themselves they have spent over 30 years in the most successful music, gaming and tech companies in the world, including Universal Music, EMI, Spotify, Microsoft, Mr. Green and Apple iTunes.
About Gaming Innovation Group (GiG)
Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovations Group operates offices in Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.
