George at Asda comes to Women’s Aid with help from The X Factor’s Jahmene Douglas

George launches limited edition ‘Vote Jahmene’ t-shirts to support Women’s Aid

Asda colleagues and shoppers are more excited about The X Factor than ever with the supermarket’s colleague Jahmene Douglas blowing the nation away each week with his soulful singing. To show support for Jahmene and to help raise much needed funds for Women’s Aid, a charity very close to the singer's heart, George at Asda today launches limited edition ‘Vote Jahmene’ t-shirts in store and online.

The simple but striking black t-shirts with ‘Vote Jahmene’ emblazoned across the front are available exclusively at three Asda stores; Swindon Haydon where the singing sensation worked before finding fame on the TV show, Swindon West and Melksham. The t-shirts are also available to buy on  

The t-shirts retail at £5 with all profits donated to Women’s Aid, a national charity working to end domestic violence against women and children. They provide the perfect opportunity for shoppers to not only show their support for the talented soul singer, but also to help raise vital funds and awareness for this worthwhile cause.

Women’s Aid supports a network of over 500 domestic and sexual violence services across the UK and help up to250,000 women and children every year. Jahmene has openly expressed his support of the charity, which is where his mother Mandy – a victim of domestic violence – works.

Jahmene comments: “Women’s Aid is a charity my mum works for and is very close to my heart having had firsthand experience of domestic violence growing up. The work Women’s Aid does is vital to help women and children across the UK, so I’m overwhelmed Asda is not only supporting me with these t-shirts, but also donating the proceeds to this incredible charity.”

George's ‘Vote Jahmene’ t-shirts supporting Women’s Aid retail at £5 with all proceeds (£1.33) going to the charity. The t-shirt is available in three Asda stores (Swindon Haydon, Swindon West and Melksham) and online at


Women's Aid federation of England registered charity number 1054154

Sophie Hayes

Senior Account Manager
freud communications
55 Newman Street,

London W1T 3EB

T: +44 (0) 20 3003 6570
M: +44 (0) 7917653160
F: +44 (0) 20 3003 6303