US/UK/Canada

Share

Pick a time period -
Tags ( Active)

The Simplicity Premium - Consumers Will Pay More for Brands That Make Life Easier

Brand strategy consultancy Siegel+Gale has published a report revealing that despite the challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions.The survey, which is published on media ideas  hub Getmemedia.com, is the first annual Global Brand Simplicity Index, which is conducted among 6,000 consumers across seven countries including the UK, US, Germany and China. The idea behind the report is to uncover the perceived points of complexity in people’s lives, and the added value we place on having a

The Future of Media Buying

Pete Davis, managing director of innovative marketing ideas  search engine Getmemedia.com, considers the role of brand managers in media buying.Traditionally, the way brand owners buy their media has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms and channels that are encouraging marketers to take more control of this and buy their own media direct, we are seeing an increasing commoditisation of media. (1) While I fully support marketers

The Role of Advertising in the Age of Social Media

Pete Davis, managing director of innovative marketing ideas  search engine Getmemedia.com urges brand managers not to overlook the role of more traditional advertising in the age of social media.Simon Carter, the marketing director of Fujitsu’s government arm, was recently quoted in the marketing press as warning that some junior marketers were in danger of becoming lazy and over-using social media – essentially because it was seen as free. (1) Whilst I agree with this in essence, I would also argue that there are other factors at play here.

There are no items matching the current filter
There are no more items matching the current filter
Back to top

Media