Getmemedia.com

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Getmemedia.com is unique in providing advertisers and agencies with visibility and access to a range of marketing opportunities from across the entire market place, including media, events, licensing, sampling and sponsorship ideas. Supported by ISBA, Marketing Society and IPA, Getmemedia.com is an unbiased information source, which aims to educate marketers and agencies, helping them make more informed media choices for their brands. The site also offers online insight and case studies from industry experts like NMA, RAB, IAB and Thinkbox. Getmemedia.com’s industry feedback - video testimonials: Steve Hatch, UK CEO of MEC discusses Getmemedia.com http://www.youtube.com/user/Getmemedia#p/u/7/6fcFX1nYqwc Paul Evans, Head of Media at Xbox discusses Getmemedia.com http://www.youtube.com/user/Getmemedia#p/u/4/nZb9XSoZunM Darren Khan, TV Sales Director and Commercial Director, Bauer Media, discusses Getmemedia.com http://www.youtube.com/user/Getmemedia#p/u/0/68gRE6lUxDc

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The Future of Media Buying

Fri, Jul 08, 2011 09:45 CET

Pete Davis, managing director of innovative marketing ideas search engine Getmemedia.com, considers the role of brand managers in media buying.Traditionally, the way brand owners buy their media has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms and channels that are encouraging marketers to take more control of this and buy their own media direct, we are seeing an increasing commoditisation of media. (1) While I fully support marketers

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The Future of Media Buying

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