eLayaway Contributes  To The Digital Layaway Renaissance

More Members Join The Experience Of Layaway Online 

TALLAHASSEE, FL – October 18, 2011 – National Layaway Week, the week of October 3 – 9, 2011, not only marked the beginning of the holiday shopping season, it reaffirmed the need for an affordable payment option that is not based on credit. Online layaway company eLayaway.com, is spearheading the fight against debt by developing payment technologies that provide consumers with an easy to use layaway solution. While Walmart, Sears and Kmart offer in-store solutions, eLayaway provides consumers a more convenient way to plan and pay for their purchases online, without adding to their debt. National Layaway Week served as a milestone in the year to encourage and remind consumers to begin their shopping early. The Company has reported a triple digit increase in traffic and usage of their technology during the observance of National Layaway Week.

“Our mission is, and has always been, to help make purchases more affordable for the consumer by providing merchants with the tools they need to create and manage their own layaway programs,” said Sergio Pinon, chief marketing officer and Founder of eLayaway. Mr. Pinon further commented, “National Layaway Week provided us the opportunity to promote the benefits of layaway and the values associated with living debt-free.”

Additionally, adding to the recent traffic and usage increase, The TODAY© Show, an affiliate of MSNBC Interactive News LLC, featured eLayaway as a predominate player in the digital renaissance of layaway. The Company witnessed a significant increase in membership and purchases as a result of the national media attention; a clear indication that their service provides value and is satisfying consumer demand.

About eLayaway

eLayaway®, Inc. (OTCBB.ELAY), the Internet’s first and only patent pending layaway payment processor empowers retailers and payment platforms with an automated micro-payments system designed to support layaway, leasing, micro-lending and layaway/credit hybrid programs. Marketing and customer support is also available, making eLayaway the perfect technology for retailers looking for an autonomous solution. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.

Jeffrey Chicola
eLayaway®, Inc. 
908-228-2197  
pr@eLayaway.com