eLayaway Is Making News By Reaching More Customers

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TALLAHASSEE, FL – October 14, 2011 - eLayaway, Inc. (OTCBB.ELAY), the leading source in automated micro-payments technology was once again featured in a news story regarding layaway. The Company, mentioned along with major brand names such as Walmart, Best Buy, Kmart and Sears, has remained on the forefront of the online payments industry by consistently developing relevant payment solutions that meet the needs of both consumers and retailers. Thecdigtriad.com article, features eLayaway and highlights the flexibility and convenience created by the Company’s layaway technology platform.

Link to article:  http://www.digtriad.com/news/local/article/195074/327/What-You-Dont-Know-About-Lay-A-Way

Doug Salie, Chief Executive Officer of eLayaway commented, "This is very exciting for us here at eLayaway. At this point in our development, our focus has been on completing the next iteration of our proprietary software, which is nearing release to the public market. We have not devoted a lot of resources into marketing our Company to the media outlets. In spite of that, not a week goes by without the media, both local and national, writing or talking about us in relation to major retailers. This proves what our research indicates that, right now, there is a huge demand for our service. eLayaway is perfectly positioned to become the dominant name when people think of layaway."  

Links to other articles mentioning eLayaway:

http://www.cbsnews.com/stories/2011/09/12/earlyshow/living/money/main20104801.shtml

http://www.orato.com/business-career/layaway-launches-once-again

About eLayaway

eLayaway®, Inc., the Internet’s first and only patent pending layaway payment processor empowers retailers and payment platforms with an automated micro-payments system designed to support layaway, leasing, micro-lending and layaway/credit hybrid programs. Marketing and customer support is also available, making eLayaway the perfect technology for retailers looking for an autonomous solution. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com.

For more information, please visit www.eLayaway.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.


Jeffrey Chicola
eLayaway®, Inc. 
908-228-2197  
pr@eLayaway.com   

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