ACDelco Opens Up A New Frontier In Cyprus
ACDelco - a global leader in automotive systems and components - has continued to rollout its European expansion programme having appointed a new parts distributor within Cyprus. Representing the first time ACDelco has established a presence within this EU member state, Fotoniaco Trading Limited of Limassol now has distribution rights for ACDelco’s complete aftermarket programme.
This latest development follows an announcement made in June, when ACDelco broke news of the formation of a new alliance with an aftermarket partner in Turkey.
Commenting on this latest development, Director of ACDelco’s UK and pan-European operation, Lee Quinney said “We are extremely excited to have opened up a new export territory within Europe, as both ACDelco and Fotoniaco Trading recognise that there is tremendous potential for growth within the aftermarket in Cyprus. As a globally recognised brand we are optimistic that by drawing on Fotoniaco Trading’s enthusiasm and understanding of market, ACDelco will quickly establish a significant presence in Cyprus, whilst helping us secure greater penetration across Europe in general.”
Having already placed an initial order covering ACDelco’s entire aftermarket battery programme, Fotoniaco Trading is set to phase in additional product groups over the coming months. In order of priority, these will take in oils and lubricants, clutches, bulbs, wiper blades, filters and braking.
Commenting on behalf of Fotoniaco Trading, Beni Berger stated: “We recognise there is tremendous potential for the ACDelco brand and parts programme within Cyprus, particularly as the product range is ideally placed when it comes to quality, price, range coverage and availability. In order for us to achieve the penetration we believe exists across the country, it is our aim to appoint a number of strategically located distributors, all of whom have a detailed understanding of the industry. Not surprisingly, this really is an exciting time.”
In addition to establishing a dedicated distributor network, Fotoniaco Trading is keen to promote the ACDelco brand as aggressively as possible. Having already established a corporate looking ACDelco Cyprus website, Beni and his team are already in sponsorship discussions with a number of the country’s top football teams. Additionally, the ACDelco Cyprus promotional campaign will centre on sales promotion campaigns, advertising, PR, point-of-sale material, and product displays.
With over 100 years’ experience in the automotive industry, ACDelco today stands as a world leader in the field of automotive parts and is an internationally recognised brand. Operating in more than 100 countries across six continents, ACDelco boasts a global product range of some 80,000 parts covering 37 product lines. This equates to ACDelco being able to supply component parts for almost any type of vehicle anywhere in the world today.
ACDPR13.12 – Cyprus. Breaking into Cyprus for the first time, ACDelco’s newly-appointed parts distributor, Fotoniaco Trading Limited of Limassol, has kick-started its product roll-out programme with batteries and will phase in additional product groups over the coming months.
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