GLEN DIMPLEX BOILERS ROLLS OUT NEW HARD-HITTING ‘VALUE FOR MONEY’ CAMPAIGN
Glen Dimplex Boilers will leave installers in no doubt why its Dimplex range of premium gas boilers are an unquestionable alternative to the more expensive market leading brands, as it rolls out its biggest ever marketing campaign that centres on ‘value for money’.
By focusing on value for money and not just price, the company aims to demonstrate that by choosing the less expensive Dimplex gas boiler, quality and performance will not be sacrificed. Instead, installers and homeowners will be purchasing a rival equivalent to the premium boiler brands whilst pocketing up to £200 saving.
The campaign will also reinforce the numerous benefits that come with choosing a British-made Dimplex gas boiler, including familiar market-leading components, quick and hassle-free installation, a genuine FREE 5 year parts and labour warranty and a generous loyalty scheme.
Explaining the rationale behind the campaign, Amanda Byrne, Glen Dimplex Boilers’ Marketing Manager, says: “These days, a £200 saving is certainly not to be sniffed at and such a saving can help installers secure the job as householders want the best deals around too. However, installers tend to fall back on the boiler brand they are most familiar with or the one they think is best, as they genuinely believe that a less expensive boiler cannot deliver the same performance. We want to help installers break that habit and realise that Dimplex really can offer best value all round.”
Amanda continues: “We are confident that this new campaign will help installers understand that they really can get true value for money by making the switch to a Dimplex gas boiler. It is not just about price, although a £200 saving is a nice to have - it is also about quality, efficiency, performance, service and warranty and a whole host of other factors. Understanding what they can easily gain will help installers make the switch from their usual brand to a Dimplex boiler.”
To help push its Value for Money campaign, Glen Dimplex Boilers will roll out a powerful PR and advertising campaign and ‘Best Value’ will appear across all product imagery.
-ENDS-
For further information on Glen Dimplex Boilers visit www.glendimplexboilers.com, call 0844 371 1111 or follow on Facebook and Twitter - www.facebook.com/dimplexboilers www.twitter.com/dimplexboilers
PHOTO-CAPTION: In a bid to lure installers away from the more expensive premium boiler brands, Glen Dimplex Boilers is rolling out its biggest-ever marketing campaign that centres on ‘value for money’. The campaign will demonstrate that installers can now purchase a Dimplex boiler equivalent to the more expensive brands whilst pocketing up to £200 saving.
PRESS CONTACT:
Julie A. Garrido - Wentworth Communications Ltd
Tel: 0161 973 6763 Fax: 0161 969 6813
Email: julie@wentworthcomms.co.uk
Tel: 0161 973 6763 Fax: 0161 969 6813
Email: julie@wentworthcomms.co.uk
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