EXCLUSIVE NEW GAS FIRES UNVEILED FOR VALOR CENTRES

Valor’s ambitious growth strategy and commitment to the high street continues unabated with the unveiling of a new range of gas fires that is exclusively available for its nationwide network of Valor Centres. This latest development follows the growing success of Valor’s select band of retailers that now stands at over 400 with a presence in almost every town.

Three models are newly available – Excelsior, Masquerade and Classica – and each boasts both efficiency and distinctive aesthetic options that serve to provide even more choice for both retailers and homeowners. Bearing the hallmark of all Valor fires, these latest models combine the ultimate in flame realism with high heat efficiency and engineering excellence.

Valor’s Product Marketing Manager, Tracey Falshaw explains: “These latest fires confirm our ongoing loyalty and commitment to the Valor Centres. In order to support these showrooms, it’s vital that we offer our retailers a strong product differential. This leading-edge range of fires is available only through Valor Centres and will help provide a welcome boost to their sales, alongside other exclusive Valor models.

“Combined with the additional two years’ warranty on parts and labour, three years in total, that is only available via Valor Centres, together with extensive marketing and merchandising support, our retailers now have an even stronger sales proposition.”

Excelsior: This stunning new addition to the Valor Centre portfolio is available in two options – Excelsior Convector and HE. Boasting 64% efficiency and an impressive 4.0kW heat output, the Excelsior Convector open inset fire comes complete with a convector to help distribute warmth. For those rooms that require more heat, the Excelsior HE is a high efficiency glass fronted option that boasts a super efficiency of 89%.

Whilst both models are easy to operate with a top-positioned Fireslide Control, the coal effect fuel bed provides a realistic flame picture even on a low setting. Suitable for Class 1 and Class 2 installation, both are available in pale gold or black nickel finishes to complement a variety of interior styles. 

Masquerade: Also available in two options – Masquerade Convector and HE – this exclusive model offers endless interior design options. Boasting 64% efficiency and an impressive heat output of 4.0kW, the Masquerade Convector open inset also comes complete with a convector to help distribute warmth. The high efficiency glass fronted Masquerade HE boasts a super efficiency of 89%.

Both Masquerade models feature Fireslide Control and a deep and realistic coal effect fuel bed. Suitable for Class 1 and Class 2 installation, they are available in pale gold or black nickel finishes for a stunning design effect.

Classica: Based on Valor’s best-selling Dimension electric fire, the glass fronted Classica HE gas model boasts super high efficiency of 89% with an impressive heat output of 4.0kW. Easy to operate with a top-positioned Fireslide Control, the generous coal effect fuel bed provides a stunning and realistic flame picture even on low setting. Suitable for Class 1 and Class 2 installation, Classica is available in pewter to complement contemporary interior styles.

All three fires are featured in the new Valor Centre brochure. To obtain copies, please contact Customer Services on 0844 879 35 87. Alternatively, visit www.valor.co.uk.

-ENDS-

Established in 1890, Valor has grown to become one of Britain’s much-loved brands and today, is one of the most recognised names in home heating. A reputation built on reliability, trust and safety stems from the company’s unswerving commitment to create energy efficient heating solutions that surpass the needs of today’s modern lifestyles. Now part of the Glen Dimplex Group, Valor offers one of the largest portfolios of gas and electric fires and electric suites available in the UK.

PRESS CONTACT:
Julie A. Garrido - Wentworth Communications Ltd

Tel: 0161 973 6763 Fax: 0161 969 6813

Email: julie@wentworthcomms.co.uk

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