GIPS clinches deal to provide ZONE its latest voice quality optimization solution for VoIP services.

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ZONE to use GIPS VoiceEngine™ PC Advanced in its global VoIP Softphone offerings

San Francisco September 18, 2006 — Telecommunications service provider ZONE, a member of Hong Kong-listed company e-KONG Group Limited (HKSE:0524; ADR Ticker Symbol: EKONY) has signed a deal with Global IP Sound (GIPS), the leading provider of embedded voice-processing solutions for the Voice over Internet Protocol (VoIP) market. The agreement will enable ZONE to use the latest cutting-edge technology of GIPS to optimize voice quality in its current and future VoIP service offerings.

By utilizing the latest IP-technology and its patented web-enabled platform, ZONE has been expanding its market reach beyond its current geographical locations. Users worldwide, both from the corporate and mass market sector, will be able to access the many innovative voice and multi-media services offered by ZONE. With the support of GIPS VoiceEngine PC Advanced, current and future users worldwide of ZONE’s services will benefit from crystal-clear voice quality over packet-based networks

Comments S.G. Lim, Executive Director of ZONE’s parent e-KONG Group Limited, “What is important to ZONE is our ability to provide the highest voice quality available in the market, and we feel that we are able to achieve this by incorporating GIPS technology with ours. In addition, the GIPS technologies will enable us to roll-out our services globally in a timely manner as ZONE thrives to be “the world’s local VoIP provider”, offering the best voice quality services at competitive price, initially “localising” it to our users in the Asia-Pacific region and then to the rest of the world.”

GIPS VoiceEngine provides a comprehensive solution that specifically designed to enable superior sound quality in real-time voice communication over packet networks.

GIPS VoiceEngine handles all the necessary voice components for VoIP, providing superior voice quality even under adverse network conditions. VoiceEngine supports existing standards, and offers improved voice quality through the unique configuration of its components and by improved handling of the hardware. Features include:
• Software plug-in with high-level API
• Real-time performance
• Well-proven high quality solution
• Complex speech enhancements, including echo cancellation & wideband technology
• Multi-party calling with ad-hoc conferencing capabilities up to 4 participants
Concludes John Fargis, General Manager - Asia Pacific of GIPS, ”Strategically, ZONE is GIPS’s first Hong Kong-based VoIP service provider customer. In such a competitive VoIP market, high quality voice and fast time-to-market are critical success factors. Using GIPS VoiceEngine solution allows ZONE to deploy VoIP service with very good voice quality in a very short time frame. GIPS is the proven leader in providing high quality voice to applications likeZONE’s mass-market VoIP softphone (www.ZoiPPE.com), and our technologies will play an integral part in what will hopefully be a successful product for ZONE.” the

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