GIPS ENHANCES ONLINE COMMUNICATION EXPERIENCE FOR LARGEST SOCIAL NETWORKING SITE IN CHINA, 51.COM

51.com Utilizes GIPS’ VoiceEngine Technology to Develop Superior Voice Service for more than 90 Million Users

San Francisco — January 2, 2008 — Global IP Solutions (GIPS), the leading provider of media processing solutions, has been selected by ‘51.com’ to power its instant messaging with voice application for its 90 million users in China.
51.com is using GIPS VoiceEngine PC advanced to drive its voice over IP (VoIP) application.

51.com launched the new IM service called “51 guagua” on January 1, 2008. GIPS helped 51.com reduce its time-to-market and is providing the best voice quality available worldwide even under adverse network conditions. GIPS VoiceEngine is widely recognized as the highest quality and most robust voice solution available.

“As the phenomenon of social networking continues to grow, users are demanding superior voice quality as people become very frustrated with poor quality services,” said Peng Shendong, president and CEO of 51.com. “That’s why we chose GIPS VoiceEngine to ensure that our community is served with superior voice quality. We have gained a significant competitive advantage in the quality of the experience that we deliver to our users.”

“Shanghai-based, 51.com is one of the most popular Internet portals in China with more than 5 million new users joining every month,” said Wendy Toth, Chief Marketing Officer at GIPS. “With this rapid expansion we are actively supporting 51.com’s huge increase in demand and maintaining GIPS position as the leading provider of VoiceEngines worldwide.”