Electrical Retailer Expert to Sell Glocalnet Telephony

Glocalnet announces new profile and partner: Electrical Retailer Expert to Sell Glocalnet Telephony Stockholm, Sweden-March 9, 2000 - Glocalnet has signed a collaboration agreement with nationwide electrical retailing chain Expert, which has about 225 stores throughout Sweden. Expert's Business Area Manager said, "Telecom has become one of the Expert chain's key areas; we're delighted to be able to offer our customers this very attractive fixed telephony service. Glocalnet is a telecom market maverick, which apart from its low prices, has become renowned for good service, a focused strategy and a secure financial position. We expect Glocalnet to achieve its objective of becoming Sweden's third largest private telephony market player this year, and are happy to contribute to realizing this objective by distributing the service." Glocalnet's CEO Stefan Krook said, "this collaboration is fully consistent with our partnership strategy. Expert has a strong brand with considerable credibility and an extensive sales network- Expert sells nearly 20% of the country's mobile subscriptions. We hope that together, we can make fixed telephony another big seller." This new collaboration is one element of the extensive marketing strategy Glocalnet presented at a conference at OM Stockholm Exchange on Wednesday evening after unofficial trading in Glocalnet's share got underway on the Exchange's alternative market Nya Marknaden earlier the same day. Newly appointed Marketing Director Mattias Libell, formerly Ericsson's Marketing Director for mobile telephone operations in the Nordic region, continental Europe, the Middle East and Africa, presented Glocalnet's new logo and profile as it embarked on a nationwide campaign. "With our new profile, which better conveys our desired position- an operator on the consumer´s side- we will now roll out the biggest campaign in the company's history, encompassing TV, the evening press, direct and telemarketing. Our objective is to increase brand recognition and to establish Glocalnet's unique pricing advantages, and of course, attract the maximum possible number of new customers," said Mr. Libell. Glocalnet's Vice President and CFO Mikael Hedlöf also updated the conference on the company's customer inflows. Mr. Hedlöf reported that "we now have about 70,000 customers. Our current traffic volume amounts to 15 million minutes per month. The pace of progress on the communication markets means that while it's hard to forecast customer volumes, our ambition is to secure at least 130,000 customers this year- to more than double our customer base as of January 1." Glocalnet develops and produces communication services sold direct to end- customers or alongside marketing partners. Glocalnet intends to become Sweden's third largest fixed private telephony player this year. The company's vision is to become a leading northern European operator within Internet-based services. Glocalnet has strategic collaborations with players such as Cisco Systems, Portal Software and Bredbandsbolaget. Glocalnet is headquartered in Stockholm, Sweden; the Glocalnet share is quoted on OM Stockholm Exchange's Nya Marknaden alternative market. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/03/09/20000309BIT00150/bit0001.doc http://www.bit.se/bitonline/2000/03/09/20000309BIT00150/bit0002.pdf