BESTSELLING BOOK USES NEW TECHNOLOGY TO ENGAGE READERS
Internet Entrepreneur Uses Quick Response Codes Embedded in Pages
NEW YORK, NY (July 21, 2011)— Ever read a book and wish you could actually see and hear the people the author writes about? A new technology – QR (quick response) codes – is being introduced by the book publishing industry to offer the reader a richer, more interactive experience, and author and Internet entrepreneur Marc Ostrofsky is leading the trend. In his New York Times bestselling book, GET RICH CLICK! The Ultimate Guide to Making Money on the Internet, Ostrofsky features eighteen unique QR codes that function as an integral part of the instructive text.
To access QR codes’ information, owners of smartphones and iPads can download a free app like MobileTag or any other QR code reader that scans the codes and takes users to videos or websites that demonstrate the topic written about in the book. For a book like GET RICH CLICK!, this technology is especially important: it brings Ostrofsky’s lessons to life and allows him to continually offer readers new and updated information. This is a tool that more and more publishers and authors are certain to explore in the future.
“I embedded QR Codes in the pages of GET RICH CLICK! to turn a passive medium into an interactive medium,” says Ostrofsky. “Readers can watch videos of the various interviews I conducted in order to share their stories in the book.”
The QR code on the back of GET RICH CLICK! (shown) leads users to a YouTube video of Ostrofsky talking about the book and what it has to offer. In the video, he addresses the reader directly: “If you’re using a QR code, you are ahead of the curve. That’s a good thing because my goal is to teach you how to make money online. The book you’re holding is five years’ worth of research on how companies make money on the Internet.”
Marc Ostrofsky has been an online entrepreneur for over 15 years and has made over $100 million—starting with a $5,000 car loan. His sale of the domain name Business.com for $7.5 million is in the Guinness Book of World Records, and his current companies (including SummerCamps.com, CuffLinks.com, Blinds.com, and eTickets.com) bring in over $75 million annually.
In GET RICH CLICK! The Ultimate Guide to Making Money on the Internet, Ostrofsky features dozens of rags-to-riches success stories about small business owners across America. The Goodecompany.com is a family-owned Texas BBQ business that has vastly increased sales online by shipping their signature pecan pies and condiments country-wide. A QR code next to the company’s story leads readers to an interview with the president, Levi Goode.
“Today you only need Internet access and a Smartphone to start working and seeing results,” Ostrofsky said. “Small business owners have a wealth of opportunity and advantages literally at their fingertips. They can find their niche, their customers, their supplies, and their labor more efficiently than large companies can, and they can quickly innovate and update their products as the need arises.”
This information is critical and inspiring in these tough economic times—as more people lose their salaried jobs or make a deliberate decision to strike out on their own. “The real e-commerce boom is just beginning,” said Ostrofsky, “and there are abundant opportunities for motivated and enthusiastic small businesses owners, all a click away.”
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Angela Hayes, Goldberg McDuffie Communications, 212-705-4221, ahayes@goldbergmcduffie.com
Megan Beatie, Goldberg McDuffie Communications, 818-678-6288, mbeatie@goldbergmcduffie.com
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