GOLF TOWN RANGE THE PLACE TO BE AT TORONTO GOLF & TRAVEL SHOW
February 29, 2012 - Markham, ON – Golf Town will once again take center stage at this weekend’s Toronto Star Golf and Travel Show, taking place this Friday, March 2 to Sunday March 4, at the Metro Toronto Convention Centre.
Thousands of golf enthusiasts from across the Greater Toronto Area and beyond will have the opportunity to test the latest and greatest golf equipment for 2012 and enjoy other activities, including an introduction to Golf Town’s brand new new technology-driven Swing Labs fitting system.
“The test area is hugely popular with show guests. It’s an opportunity for the avid golfer to have some fun and put the clubs that they have been seeing on television and reading about into their own hands for a few swings,” says Andre Cuerrier, Golf Town’s Director of Academies and Services.
Golf Town will have the latest equipment from TaylorMade, Cobra, Nike, Wilson Staff, Ping, Callaway, Mizuno, Srixon and Cleveland on hand for testing and purchase at their giant 4,000-square-foot retail village that will also include the latest golf apparel, footwear and accessories.
Another highlight of the Golf Town exhibit will be the Swing Labs simulator area, where golfers can experience a fitting session with one of Golf Town’s expert staff. “Swing Labs fitting technology allows our knowledgeable PGA of Canada teaching professionals to fit every golfer into the best set of clubs suited to that particular individual, without any brand bias,” says Cuerrier. “Fitting is no longer about buying into a favourite brand; it’s about finding the best driver, woods and irons for each individual.”
The Golf Town Corporate Logo Centre will allow show visitors to get an idea of what logo products are available to them, and the Custom Order Center will allow customers who have been custom fit by any of the vendors at the Golf Town Test Range to place an order for their clubs at the show itself.
Prior to the golf show, Golf Town distributed 1,800 free VIP passes to the event by way of its LeaderBoard membership privileges program. Other Golf Town exclusives include a special Glenlivet Tasting experience for Leaderboard members on Saturday and Sunday afternoons, as well as a contest for a $1,500 shopping spree.
About the Toronto Star Golf & Travel Show In its 23rd year, the Toronto Star Golf & Travel Show is Canada’s largest consumer golf show. It is the place for Ontario consumers to discover the latest golf equipment, apparel and accessories; to get onsite instruction, watch demonstrations and attend seminars; and to speak to experts from a variety of Ontario golf courses, as well as domestic and international travel destinations. The Golf and Travel Show takes place March 2-4, 2012, at the Metro Toronto Convention Centre’s North Building.
About Golf Town Founded in 1999, Golf Town has evolved from a single store in Scarborough, ON, into Canada's largest golf retailer. Averaging nearly 18,000 square feet, the chain features 54 superstores from coast to coast, as well as 7 in the United States. Each location boasts the industry’s widest selection and best pricing of golf equipment, apparel and accessories, including all the major name-brand products. A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, buy, learn about and improve their games. A leading employer of PGA of Canada professionals, Golf Town offers in-store lessons tailored to each customer’s needs via The Academy at Golf Town, and also provides custom fitting via its cutting-edge Swing Lab technology. Golf Town was acquired by OMERS Private Equity (“OPE”), the private equity arm of the OMERS Worldwide group of companies, in September 2007. For more information about OPE, please visit: www.omerspe.com.
For more information contact:
Nicole Pointon, Communications Director Top Drawer Creative416-462-1570, Ext. 225 nicole@topdrawercreative.com
Adam Lynn, Sr. Events, PR and Sponsorship Specialist Golf Town 905-479-0343, Ext. 800245, (c) 416-909-1858 alynn@golftown.com Golf Town on Twitter: @golftown