WANT TO GAIN 20 YARDS INSTANTLY?
June 20, 2012 - Markham, ON–Matching the right equipment to your swing can add more than 20 yards of distance - instantly. The problem is, with the sheer number of combinations of heads and shafts available to choose from, the chance a golfer will find the right club on their own is like finding a needle in a haystack.
But Golf Town’s new Swing Labs fitting technology is a game-changer that has removed the guesswork from a golfer’s search for their Holy Grail of added distance and control. Swing Labs’ web-based Performance Matching software, a database of more than 827,000 clubhead and shaft combinations from the game’s leading manufacturers, fits each golfer’s swing, narrowing that multitude of options to the three best possible combinations—all without any brand bias.
“We have seen amazing interest from the golfing public in this new technology, and even more amazing results,” says Andre Cuerrier, Golf Town’s Director of Academies and Services. “There’s nothing else like it. Golf Town’s on-staff Class-A CPGA Professionals are trained and excited to use this new technology at all stores across the country .”
The before-and-after scenarios can be dramatic. Data provided by Sky Golf* indicates that a Swing Labs session, on average, improves men’s driver distance nearly 21 yards and the average women’s driving distance almost 17 yards. Increased iron distance, meanwhile, was a hair under 12 yards for men and a shocking 14.75 yards for women. In each case, the higher the handicap, the greater the improvement—a critical component for both newcomers to the game and advanced players seeking an edge.
“Everyone is looking for ways to improve their game and we’re now giving them the opportunity to assess where they’re at with their present equipment and provide them with recommendations based on their swing patterns,” says Cuerrier. “There are just so many different options out there. “We want to make it easier for golfers to have confidence that the new clubs they’re purchasing or the ones they’re already using are ideally suited for them. Fitting is no longer about buying into a favourite brand; it’s about finding the best driver, woods and irons for each individual.”
Swing Labs offers four different levels of club fittings at Golf Town:
MyClub IQ - Maximize your club’s potential - $19.99
ClubCompare™ - Introductory-level comparison and analysis of club performance - $19.99
StandardFit™ - Find your best equipment from standard manufacturer stock specifications - $49.99
UltimateFit™ Iron or Driver: Advanced custom-fitting solution for either Irons or Driver by one of our PGA of Canada Professionals or Certified Fitters $79.99
UltimateFit™ Iron & Driver: Advanced custom-fitting solution for Irons & Driver by one of our PGA of Canada Professionals or Certified Fitters $99.99
Swing Labs technology is a derivative of SkyGolf, makers of the hugely successful SkyCaddie, the #1 rangefinder in golf and the official rangefinder of the PGA of America, PGA of Canadian, PGA of Great Britain and Ireland, and a Technology Partner of the PGA Learning Center.
To book an appointment visit any Golf Town location and speak with the PGA of Canada Teaching Professional or a Sales Associate. www.golftown.com/StoreLocator
*SkyGolf Data provided by fittings from GolfTEC, Golf Town, Golfsmith between 1/1/2009 with test fits removed. Yardage gains calculated as difference between Best Club less Control Club distance, and best club was a recommended club only. Club Compares fits also removed.
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About Golf Town
Founded in 1999, Golf Town has evolved from a single store in Scarborough, ON, into Canada's largest golf retailer. Averaging nearly 18,000 square feet, the chain features 55 superstores from coast to coast, as well as 7 in the United States. Each location boasts the industry's widest selection and best pricing of golf equipment, apparel and accessories, including all the major name brand products. A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, buy, learn about and improve their games. A leading employer of PGA of Canada professionals, Golf Town offers in-store lessons tailored to each customer's needs via The Academy at Golf Town, and also provides custom fitting via its cutting-edge Swing Lab technology. Golf Town was acquired by OMERS Private Equity ("OPE"), the private equity arm of the OMERS Worldwide group of companies, in September 2007. For more information about OPE, please visit www.omerspe.com.
For more information contact:
Nicole PointonCommunications DirectorTop Drawer Creative416-462-1570 Ext. 225nicole@topdrawercreative.com
Adam LynnSr. Events, PR and Sponsorship SpecialistGolf Town905-479-0343, Ext. 800245, © 416-909-1858alynn@golftown.comGolf Town on Twitter: @golftownGolf Town on Facebook: www.facebook.com/GolfTown