KWIK FIT PARTNER WITH GOODYEAR TO DELIVER YOUNG DRIVER WORKSHOPS
Kwik Fit teach importance of basic car maintenance at Goodyear Driving Academy
The Thomas Telford School in Shropshire today saw Goodyear and Kwik Fit join forces to create the Goodyear Driving Academy, designed to educate young drivers from an early age.
The event at the school in Telford saw students aged between 11-17 get a taste for the basic skills needed out on the road through a variety of educational activities. Telford’s local Kwik Fit team were on site providing practical demonstrations of simple car maintenance checks that young motorists can make themselves, looking at everything from tyre pressures and tread depth, to understanding what’s under the bonnet.
The Goodyear Driving Academy was designed with the purpose of improving road safety for road users. The scheme was introduced in conjunction with training provider Young Driver to combine online interactive education on the Highway Code with the opportunity to get behind the wheel of a dual-control car.
Students taking part in Kwik Fit’s basic maintenance masterclasses were rewarded with a certificate to recognise their participation and their new found skills.
Robert Bibby, Operations Manager at Kwik Fit said: “Goodyear’s Driving Academy thoroughly leads the way when it comes to teaching children about the importance of road safety and being involved with the initiative, it is a fantastic opportunity for the team at Kwik Fit to be a part of this.”
“Although we know how important good knowledge of car maintenance is when it comes to keeping motorists safe on the road, the reality is that taking care of your car can often take a back seat when young people are taught to drive. We hope that our participation in the Academy will help in ensuring motorists are in the safest position possible – not only when they first learn to drive, but for life.”
Kate Rock, Consumer and Brand PR Manager at Goodyear said: “We are thrilled by the reception our Driving Academy gets whenever it visits a school. The pupils learn a lot from it and obviously get very excited about the chance to drive a car and for the first time, we are proud to introduce a car maintenance element by teaming up with Kwik Fit.
“Over a thousand pupils have benefited from the programme across the UK and we believe they have all taken away valuable lessons in safe driving – lessons we hope they will put into practice when they actually become learner drivers.
“Last year a pupil from Thomas Telford School beat hundreds of others to claim £2,000 worth of driving lessons after proving his worth in the online element of the Driving Academy – will another follow in his footsteps?”
Since its launch, Goodyear has taken their Driving Academy to around 20 schools across the UK and continues to expand its pioneering scheme.
