UK Businesses Lose Millions Due to Fake Reviews
Everyday UK businesses lose out on new sales due to fake or unjust reviews, affecting both the local economy and local unemployment rates.Review sites such as Qype, Yelp and Trip Advisor encourage consumers to write reviews but do not authenticate them or attempt to prove that the reviewer is genuine. It is estimated that 1 in 10 reviews are fake. The Internet is part of everyday life and the first port of call for consumers looking for a business such as a hotel, restaurant, solicitor, hairdresser or tradesman. 85% of consumers search for reviews and recommendations online before making