Businesses need to take online reputation management seriously | Free tips

Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus. Companies need to take ownership of their online reputation to avoid potential disasterOver 85% of purchasers research the web for reviews and feedback before making a purchase, and 70% of potential customers will not make an inquiry if they read negative mentions of a brand or company. Only 5% of purchasers look beyond the first page of search results, showing how vital it is to ensure that bad reviews