Goyada announces appointment of new CEO

Goyada announces appointment of new CEO Goyada, one of Europe's leading innovators in permission-based mobile messaging, mobile marketing, and m-commerce solutions announced today that it had appointed Per Morten Karlsen as the Company's new Chief Executive Officer. Mr. Karlsen will formally take over the reins from Mats Brandt on March 1, 2001. Mr. Brandt, who has been serving as Acting CEO since September 2000, will continue to serve in a senior management role with the Company, taking on responsibility for the Company's strategic relationships and partnerships. Mr. Karlsen, who is currently a Senior Partner at 4Tune, a Management Consulting Business located in Stockholm, has successfully grown and developed 4 companies over the past 10 years. Commenting on his new appointment, Mr. Karlsen stated, "I am extremely enthusiastic about taking on this new challenge. Goyada is a true innovator in one the most exciting areas of communications in the world today. I look forward to helping them continue their already notable successes as a leader in interactive SMS messaging and marketing, and in the wireless transaction processing arenas." Mats Brandt noted "In my new position, I look forward to expanding the dialogues that we have had over the past months with our existing customers to an even broader range of potential partners for our various mobile services and products. With wireless penetration continuing to increase, the exponential growth of SMS usage and the expected introduction of GPRS capability across our target markets, we have already engaged in far-reaching discussions with a number of parties interested in partnering with us to gain access to our platform. I can now dedicate myself full time to exploring these relationships to help grow the Company." On Mr. Karlsen's appointment, Jan Gapinski, Chairman of the Board of Goyada, noted, "Goyada already has a strong position as a wireless technology and service provider. The appointment of Per Morten Karlsen, should allow us to take the Company to a new level of success by combining this strong platform with his proven ability to drive businesses ahead successfully." Additionally, Mr. Gapinski denied recent reports that the Company was close to a sale, stating that "a number of interested parties have approached the Company to see if we would be open to a variety of partnering structures. At this time, no offers have been received by the Company, and none are being actively sought." Innovator in mobile marketing and m-commerce Recently named Time Magazine's European Start-up of the Week, Goyada is a leading innovator in permission-based mobile messaging, mobile marketing, mobile messaging and m-commerce solutions. The company is offering interactive mobile marketing solutions and is the leading provider of prepaid mobile phone top up solutions via the Internet. The Company's business solutions are available to the entire European wireless population via SMS by leveraging business relationships with all mobile operators in the markets, which the company operates. For more information: Jan Gapinski, Chairman of the Per Morten Karlsen, CEO Board, Goyada Goyada Tel: +46 8 555 436 60 Tel: +46 709 37 05 22 Email:jan.gapinski@speedventures Email:per@tomtebo.com .com Additional information is available at: www.goyada.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/02/22/20010222BIT01080/bit0001.doc http://www.bit.se/bitonline/2001/02/22/20010222BIT01080/bit0001.pdf