Finnish phenomenon “Hydraulic Press Guy” vs Atlas Copco’s “jumbo” driller Boomer S2
There is a preconceived notion about automated products within the mining and tunneling industry; that automated products aren’t robust enough and can’t handle heavy duty work. Atlas Copco want to debunk that notion. Thus Atlas Copco has created “the Art of Robustness” featuring Lauri Vuohensilta who has a huge online presence among fans of hydraulic machinery.
Atlas Copco unveiled the Boomer S2, at MINExpo on September 27 in Las Vegas. The Boomer S2 is the first automated drill within the small face drilling rig segment.
Since 2015, Lauri has attracted nearly 1.5 million YouTube subscribers who enjoys watching bizarre mishmashes of items get crushed on his Hydraulic Press YouTube Channel. His past victims include a rubber ducky, a candy jawbreaker and a diamond.
”Since we are in a very niche market we are always looking for strong personalities that share the same interests as us and who can help us showcase our core values in a colorful way”, says Hanna Knutsson, Global Communications and Brand Manager.
Now, it is time for Boomer S2. Atlas Copco’s newest automated drill rig that boasts unmatched robustness. To prove it, we are pitting the Internet’s most destructive force against the Boomer S2. And giving it a lesson it will never forget.
Global Communications and Brand Manager Hanna Knutsson, hanna.knutsson@se.atlascopco.com +46 (0) 19 676 57 60
Atlas Copco is a world-leading provider of sustainable productivity solutions. The Group serves customers with innovative compressors, vacuum solutions and air treatment systems, construction and mining equipment, power tools and assembly systems. Atlas Copco develops products and services focused on productivity, energy efficiency, safety and ergonomics. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 180 countries. In 2015, Atlas Copco had revenues of BSEK 102 (BEUR 11) and more than 43 000 employees. Learn more at www.atlascopcogroup.com.
Underground Rock Excavation is a division within Atlas Copco’s Mining and Rock Excavation Technique business area. It develops, manufactures, and markets a wide range of tunneling and mining equipment for various underground applications worldwide. Atlas Copco's strong focus on innovative product design and service support systems gives added customer value. The divisional headquarters and main production center are in Sweden.
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