Greenfood appoints Martin Asp as new CFO

Greenfood announces the appointment of Martin Asp as the new Chief Financial Officer. He will succeed Mattias Engberg, who has decided to move on after a successful decade with the company. Martin Asp, with extensive international experience, will join Greenfood’s executive team and is set to assume his new role on 5 August 2024.

Martin Asp joins from his previous role as CFO of EF Education First, the world's largest private educational organization. He brings a wealth of international experience from senior positions in the FMCG sector, as well as travel and higher education.

“Martin joins Greenfood at an exciting time. With his extensive experience working in multinational corporations, he is an excellent choice to advance our strategic goals," said David von Laskowski, CEO of Greenfood Group.

Mattias Engberg has been pivotal to Greenfood's success since joining the company in 2014. During his tenure, the company has nearly doubled its revenue and further enhanced its profitability. Mattias will continue his involvement with Greenfood until the end of the year, ensuring a smooth transition and sharing his invaluable experience.

“Mattias has been a crucial member of the Greenfood leadership team during a pivotal phase in our history. He feels that now is the appropriate time to pass the baton to a successor who can manage and build upon the strong foundation that has been laid," said David von Laskowski.

This transition ensures continuity in leadership and positions the company well for future challenges and opportunities.

Magnus Holtinger Wallin
Head of Communications
magnus.wallin@greenfood.se

This information is information that Greenfood AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2024-05-08 08:00 CET

About Greenfood
Greenfood is a leading European player creating healthy and sustainable food that is tasty, affordable, and easily accessible. From Picadeli’s self-service salads and ready-made meals to fruits and vegetables directly from farms spread across a large part of the world. Through our three business areas, Greenfood provides fresh, healthy, plant-based food at various stages of processing to customers in convenience and retail, as well as hotels, restaurants, and catering.

For 2023, Greenfood’s turnover amounted to SEK 5.7 billion and the Group operates in eight countries across Europe as well as in the US with headquarters in the historic heart of the business: Helsingborg, Sweden. Greenfood’s portfolio includes several strong brands, for example: Picadeli, Daily Greens, SallaCarte, Green Deli, and Ahlgood. Read more at www.greenfood.se.

Greenfood’s climate targets are approved by the Science Based Targets initiative, with a commitment to substantially reduce CO2 emissions.