Picadeli continues its rapid expansion in Germany
Just months after celebrating 250 salad bars in Germany, Picadeli has reached a milestone of 300 locations. This lightning-fast expansion highlights the company’s successful strategy and the growing demand for healthy and sustainable food concepts in Europe’s largest economy.
The Swedish salad bar brand continues to thrive across Europe. A few months after marking its 250th location in Germany, the number has now risen to 300. This growth further solidifies Picadeli's position as a leading player in one of Europe’s most significant markets.
“Growing from 250 to 300 salad bars in such a short time not only demonstrates the strength of our business model but also how well we are meeting consumers’ needs for healthy and sustainable food,” said David von Laskowski, CEO and Group President of Picadeli and Greenfood Group.
Picadeli has established a presence in most major cities in Germany, becoming an integral part of daily life for many Germans. The rapid growth is enabled by Picadeli’s technological innovations, which reduce the workload for retail partners and make the concept attractive to new collaborators.
“Our technology is key to our success and critical for our rapid expansion. By placing our digitized salad bars in grocery stores, we leverage their existing customer flows, eliminating the need for investments in new premises. This allows us to scale efficiently while delivering a high-quality food concept to both consumers and retail partners,” said David von Laskowski.
Picadeli’s technology has become a significant advantage for grocery stores by drastically reducing staff workloads. While traditional salad bars often require 50–60 hours of labor per week, Picadeli’s digital processes and automated ordering systems reduce this to around 15 hours. Additionally, the company’s AI-powered systems enable in-depth analysis of consumption patterns, minimizing food waste and optimizing offerings to align with local preferences.
For more information:
Magnus Holtinger Wallin
Head of Communications
magnus.wallin@greenfood.se
About Greenfood
Greenfood is a leading European player creating healthy and sustainable food that is tasty, affordable, and easily accessible. From Picadeli’s self-service salads and ready-made meals to fruits and vegetables directly from farms spread across a large part of the world. Through our three business areas, Greenfood provides fresh, healthy, plant-based food at various stages of processing to customers in convenience and retail, as well as hotels, restaurants, and catering.
For 2023, Greenfood’s turnover amounted to SEK 5.7 billion and the Group operates in eight countries across Europe as well as in the US with headquarters in the historic heart of the business: Helsingborg, Sweden. Greenfood’s portfolio includes several strong brands, for example: Picadeli, Daily Greens, SallaCarte, Green Deli, and Ahlgood. Read more at www.greenfood.se.
Greenfood’s climate targets are approved by the Science Based Targets initiative, with a commitment to substantially reduce CO2 emissions.
