Research Finds Small Business Owners Prioritize Software and Company Websites Over Social Media

New Study by The Guardian Life Small Business Research Institute Finds Women, Millennials and Companies with 10 or More Employees See Greater Value in “Social” ToolsNEW YORK (December 7, 2010) – In prioritizing which technology is most important to their companies, America’s small business owners still value business software and their company website more highly than social media sites and services.  However, while software and core Web presence rank highest in helping them to operate more efficiently and acquire new customers, a new study by The Guardian Life Small Business Research