Traditional Life Insurance Has  New Appeal to Younger Buyers:

Survey Shows Under-40s Want Financial Security Sooner Rather Than LaterNEW YORK, N.Y., October 5, 2010 - According to a new national survey of owners of whole life insurance by The Guardian Life Insurance Company of America (Guardian), New York, N.Y., today’s policy buyers under the age of 40 are choosing whole life over other asset alternatives, based in large part on a strong desire to be financially secure as soon as possible. The survey also revealed that a significant number of these younger policy holders are opting to pay for their policies quickly, often over ten years or less.