Gulf Shores & Orange Beach Sports Commission Exceeds Record 2010 Totals Halfway Through 2011
From January to July 2011, the sports commission generated 39,724 room nights for island businesses, which resulted in $6.2 million in lodging revenue – an increase of more than $600,000 over all of 2010. Also, the area saw nearly a million dollars in additional tourism impact spending.
GULF SHORES AND ORANGE BEACH, ALA. – Seven months into 2011, the Gulf Shores & Orange Beach Sports Commission has exceeded the record totals for 2010 by already generating more year-to-date room nights than all of last year, which incidentally was a record year despite the gulf situation.
From January to July 2011, the sports commission generated 39,724 room nights for island businesses, which resulted in $6.2 million in lodging revenue – an increase of more than $600,000 over all of 2010. Also, the area saw nearly a million dollars in additional tourism impact spending.
While the increase is positive news, it looks like it will keep getting better. The sports commission still has 21 events on the calendar for the 2011 year, including the National Association of Intercollegiate Athletics (NAIA) men’s soccer championship and the SEC women’s soccer championship.
“We are thrilled to see our organization continue to impact Gulf Shores and Orange Beach in a positive way,” said Beth Gendler, vice president of sales for the commission. “We are confident that these numbers will continue to grow simply because of what our area has to offer. The Alabama Gulf Coast is the best place to play sports because of our facilities due to the commitment of the cities, our community and our sponsors.”
For information on the sports commission, please visit www.gulfshoresorangebeachsports.com, or call 1-800-745-SAND.
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Additional Information:
| Year | Room Nights | Room Night Revenue | Additional Spending | Total Tourism Impact |
| Jan-Dec 2010 | 38,142 | $5,670,052.04 | $7,112,477.63 | $12,782,529.67 |
| Jan-July 2011 | 39,724 | $6,266,780.08 | $7,515,177.11 | $13,781,957.19 |
| Difference | 1,582 | $596,728.04 | $402,699.48 | $999,427.52 |
Media Contact:
Kim Chapman
Public Relations Manager
Gulf Shores & Orange Beach Tourism
P.O. Drawer 457; Gulf Shores, AL 36547
kchapman@gulfshores.com
1-800-745-SAND
251-974-4625 (direct)
251-752-8448 (cell)
About the Sports Commission:
Gulf Shores & Orange Beach Sports Commission (formerly known at the Alabama Gulf Coast Sports Commission) is a partnership between Gulf Shores & Orange Beach Tourism (formerly known as the Alabama Gulf Coast Convention and Visitors Bureau), the Alabama Gulf Coast Area Chamber of Commerce and the cities of Gulf Shores and Orange Beach. In 2006, this commission became a department within Gulf Shores and Orange Beach Tourism. In this role, the commission - along with assistance from Gulf Shores and Orange Beach Tourism – works to bring quality sporting events to Alabama’s Gulf Coast. For information, please visit www.gulfshoresorangebeachsports.com.
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