Cohesive Marketing Efforts Result in $200 Million Rebound for Alabama Beaches Impacted by Gulf Oil Spill
A strong partnership between Gulf Shores & Orange Beach Tourism (CVB) and the Alabama Tourism Department (ATD) allowed both agencies to fully maximize marketing funds provided by British Petroleum (BP) to propel the Gulf Shores, Orange Beach and Foley area to a $200 million* summer rebound for this beach community that suffered the gulf’s largest economic loss from the Deepwater Horizon explosion.GULF SHORES AND ORANGE BEACH, ALA. – A strong partnership between Gulf Shores & Orange Beach Tourism (CVB) and the Alabama Tourism Department (ATD) allowed both agencies to fully maximize marketing