Gympak expands to the Middle East and Africa
Gympak, a Swedish leader in wellness solutions, specializing in apparel, workout gear, and app-based fitness, is entering the Middle East and Africa through a new strategic partnership. Appointing Scot Jeffers to lead regional sales marketplace development, Gympak aims to introduce its state-of-the-art health and fitness solutions to hotels and resorts in these dynamic markets, enhancing the hospitality wellness experience.
This expansion marks a major milestone for Gympak, opening doors to new markets and furthering its commitment to developing advanced products and services.
"Scot Jeffers brings extensive sales experience across brand and commercial, and with a deep understanding of customer needs. His commitment to growth and building strong customer relationships aligns seamlessly with Gympak's mission. We’re confident that Scot and his team will have a substantial impact in these new regions," says Jone Sølvik, CEO of Gympak.
Based in Dubai, M24 Solutions International FZCO, will drive Gympak’s entry into the hotel, spa, and resort sectors across the Middle East and Africa, with the partnership officially beginning on November 1, 2024.
"I’ve been following Gympak’s journey and am thrilled to join. The Middle East and Africa markets hold immense potential, and I’m excited to help hotels enhance guest experiences with Gympak's innovative offerings," says Scot Jeffers.
Growing global interest
"At Gympak, we’re seeing significant interest globally, from both potential customers and companies eager to represent us," says Jone Sølvik. "Global expansion is thrilling, but our commitment to our existing customers remains unwavering. It’s essential we continue evolving to meet their needs."
Gympak’s lineup includes solutions for hotels, businesses, gyms, and sports clubs of all sizes. Currently, the company offers three main products, with more in development. "Our customers have been highly supportive and are asking for new products and services. We’re excited to announce that mental health initiatives will be our next focus, along with new apparel packages," adds Jone.
For more information, contact:
Jone Sølvik, CEO Gympak, jone.solvik@gympak.com, +46 706 112 100
Scot Jeffers, M24 Solutions, scot.jeffers@m24international.com
About Gympak:
Gympak is an innovative company from Sweden operating in the health, fitness, and apparel industries. Their goal is to transform and enhance hotel and fitness experiences worldwide.
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