Gympak takes the next step in global expansion
Gympak, the Swedish company transforming the hotel industry with its innovative wellness solutions, is advancing its global expansion efforts. After successfully establishing a presence in seven European countries and having sales representatives in Africa, the Middle East, and Spain, the company is ramping up its initiatives to strengthen its international footprint.
To enhance its position in the global market and pinpoint strengths and areas for improvement, Gympak has partnered with Per Sjögren. With over 25 years of expertise in communication and brand development, Per has collaborated with leading brands both nationally and internationally. His skills encompass business development, digitalization, and brand strategy.
"I’m excited to work with Gympak to build an even stronger brand, which will be essential for their ongoing global success," says Per.
Per will collaborate closely with Gympak's management to identify strengths and areas for growth while refining the company’s brand strategy and communication efforts. "Through our partnership, we aim to bolster our brand and ensure we meet the needs of our current and future customers in the best way possible," says Jone Sølvik, CEO of Gympak.
Next step: Establishing local sales partners
To accelerate its global expansion, Gympak plans to form partnerships with local sales companies in select countries. By collaborating with established players in these markets, Gympak seeks to streamline its market entry and enable faster, more effective distribution of its products and services.
"Partnering with local sales representatives will provide us with valuable market insights and allow for a more tailored approach in each region," says Jone Sølvik. Since entering the market less than a year ago, Gympak has grown rapidly, now collaborating with numerous hotels across Europe.
The company also aims to expand to new continents. Gympak offers innovative wellness solutions, including fitness apparel, portable workout equipment, and digital training programs, providing hotel guests with a unique and flexible fitness experience during their stay.
With a strong focus on quality enhancement and effective communication, Gympak is well-positioned to take the next step in its global growth journey and continue delivering value to customers worldwide.
For more information:
Jone Sølvik, CEO Gympak, jone.solvik@gympak.com, +46 706 112 100
About Gympak:
Gympak is a Swedish company specializing in providing customized wellness solutions for hotels. By offering high-quality workout apparel, portable exercise equipment, and digital training programs, we enhance the hotel experience and make it easy for guests to maintain a healthy lifestyle during their stay.
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