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Health in focus: Boutique hotel in Sundbyberg paves the way for wellness trend

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Story Hotel Signalfabriken, part of JDV by Hyatt with its 83 rooms, is leading a new wellness trend. With a strong focus on guest well-being, the hotel offers innovative solutions that integrate fitness and health into the hotel experience.

In collaboration with Gympak, the hotel has introduced a groundbreaking concept allowing guests to borrow or rent workout clothes and shoes directly from the reception. Additionally, a portable fitness kit is available, equipped for in-room training, making it easy for guests to stay active during their stay.

Health as part of the guest experience
“We aim to create an experience where our guests can combine relaxation and wellness in a way that suits their personal needs,” says Joy Juhlin, CEO of Story Hotel Signalfabriken. “With Gympak’s help, we’ve developed a concept that is both simple and inspiring, enabling our guests to prioritize their health, no matter what their day looks like.”




The concept builds on successful initiatives from Story Hotel Signalfabriken’s sister property on Riddargatan, where similar efforts have already garnered widespread appreciation.

A boutique hotel setting new standards
With its central location in Sundbyberg’s historic Signalfabriken and a holistic approach to service, Story Hotels continues to distinguish itself in the boutique hotel segment. The combination of modern design, comfort, and forward-thinking wellness solutions reinforces the hotel’s role as a destination for both relaxation and inspiration.



This health-focused initiative reflects Story Hotels’ ambition to offer more than just accommodation – providing a space where guests can find balance between rest and activity.

For more information:
Jone Sølvik, CEO, Gympak: jone.solvik@gympak.com, +46 706 112 100
Joy Juhlin, CEO, Story Hotel Signalfabriken: joy.juhlin@storyhotels.com

About Gympak:
Gympak is a Swedish company offering innovative wellness solutions for hotels. The company makes it easy for hotel guests to maintain their health by providing fitness equipment, apparel, and personalized training programs for in-room use.

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