The health and wellness trend gains momentum at Freys Hotels
Freys Hotels in Stockholm is introducing a new wellness concept to meet the growing demand for health-oriented experiences. The hotel now offers guests the opportunity to borrow, rent, or purchase the Gympak sportswear pack - a convenient solution for those who want to work out during their stay without needing to pack workout gear.
The demand for wellness services in the hospitality industry has grown significantly as more travelers prioritize health and well-being. Freys Hotels addresses this trend by offering guests the option to borrow, rent, or purchase Gympak’s unique exercise bag. This practical solution is ideal for guests who want to maintain their fitness routine during their stay without the hassle of packing workout clothes.
Focus on service and guest experience
Freys Hotels has long been a key player in Stockholm’s hospitality scene, known for its classic elegance and high level of service. The new wellness concept is part of the hotel’s ongoing commitment to enhancing the guest experience.
"We want to make our guests’ stay both memorable and convenient. By offering Gympak exercise bags, we enable guests who didn’t have space for workout clothes or forgot them at home to continue their fitness routines without extra packing," says Sara Johansson, Sales and Marketing Manager at Freys Hotels.
With facilities such as a gym and sauna, Freys Hotels creates a comprehensive experience where guests’ health, well-being, and comfort are at the forefront. By introducing these new wellness services, the hotel strengthens its dedication to providing high-quality service and creating added value for its guests.
Gympak CEO Jone Sølvik is proud of the partnership and views Freys Hotels as a significant contributor to the company’s ongoing expansion. "We are proud to welcome the renowned Freys Hotels to the growing collection of hundreds of hotels across Europe now offering Gympak’s wellness solutions," says Sølvik. "This collaboration is a testament to the growing importance of wellness in the hospitality industry, and we’re excited to help guests prioritize their well-being no matter where they are."
Part of a larger wellness trend in hospitality
Freys Hotels’ focus on wellness reflects the growing trend in the hospitality industry, where more players are incorporating health-promoting services to cater to a more health-conscious clientele. By offering accessible workout equipment and facilities designed for well-being, Freys positions itself as a leading player in its segment. The goal is to provide an experience where guests can combine relaxation with an active lifestyle - whether they choose to work out on-site or take a part of the experience home through the exercise bag.
For more information:
Jone Sølvik, CEO, Gympak, jone.solvik@gympak.com, +46 706 112 100
Sara Johansson, Sales & Marketing Manager, Freys Hotels
About Gympak:
Gympak is a Swedish company offering innovative wellness solutions for hotels. The company simplifies health maintenance for hotel guests by providing exercise equipment, clothing, and personalized workout programs that can be used directly in the hotel room.
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