H&M announces an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012
C.V.
| NAME / | MAISON MARTIN MARGIELA | HENNES AND MAURITZ |
| JOB TITLE / | FASHION & DESIGN | FASHION & DESIGN |
| NATIONALITY / | FRENCH | SWEDISH |
| D.O.B. / |
1988, PARIS | 1947, VÄSTERÅS |
| ADDRESS / | 163 RUE SAINT MAUR 75011 PARIS FRANCE |
MÄSTER SAMUELSGATAN 46 106 38 STOCKHOLM SWEDEN |
| FASHION / | CONCEPTUAL AND TIMELESS STYLE * |
DEMOCRATIC FASHION |
| VALUES & IDEAS / | ANONYMITY, WHITES, AMBIGUITY |
FASHION AND QUALITY AT THE BEST PRICE |
| PHILOSOPHY / | THE WORK OF THE GROUP RATHER THAN OF ONE DESIGNER * |
FASHION FOR ALL |
COLLABORATION
| LAUNCH / | NOVEMBER 15 2012 |
| DISTRIBUTION / | AROUND 230 H&M STORES WORLDWIDE, AS WELL AS ONLINE |
| COLLECTION / |
GARMENTS AND ACCESSORIES FOR MEN AND WOMEN |
CITATIONS
“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA
ABOUT MAISON MARTIN MARGIELA
(*)MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.
For more information about MAISON MARTIN MARGIELA: www.maisonmartinmargiela.com
For more information please contact:
Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 39 08
E-mail: stenvinkel@hm.com
Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 8 796 39 95
E-mail: camilla.emilsson-falk@hm.com
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 94,000 employees and approximately 2,500 stores in 44 markets, including franchise markets. For further information visit www.hm.com.
