H&M ARRIVES IN KUWAIT

Yesterday evening the first H&M store opened in Marina Mall, Kuwait

“After the successful opening of three H&M stores in Dubai the past two weeks, we are both excited and proud to open the first H&M store in Kuwait. We are happy to bring the latest styles and fashion trends to customers in this fast growing region, which is known for its high fashion awareness,” says Rolf Eriksen, CEO H&M. The new H&M location in Kuwait’s Marina Mall measures approximately 1,200 square meters and offers an extensive collection of fashions and accessories for women, teenagers, and children – everything from fashion basics to clothes that reflect the very latest trends. The store features H&M’s contemporary indoor décor and with new garments arriving in the store every day, H&M makes it easy for its customers to dress their individual style. The new H&M stores in the Middle East are being established through a franchise agreement with one of the Middle East’s leading retailers, M.H. Alshaya. By doing this, H&M is able to bring its fashions to a part of the world where it would not otherwise be possible to establish a presence, using the current H&M wholly-owned subsidiary model. H&M is a global fashion brand and pioneer of design collaborations with international style icons such as Viktor & Rolf, Stella McCartney, and Karl Lagerfeld, and offers an exciting shopping opportunity for style conscious shoppers who appreciate H&M’s approach to fashion and quality at the best price. This November H&M will present its limited edition fashion collection from guest designer duo Viktor & Rolf, which will be available in all H&M markets, including Kuwait and Dubai.