H&M GROUP SALES DEVELOPMENT IN JANUARY

In the month of January 2010, sales in local currencies including VAT increased by 11 percent compared to the same month previous year. This month’s figure was negatively impacted by calendar effects of approximately 3 percentage units. Sales development per month in percent excl. currency rate changes: 2006/07 2007/08 2008/09 2009/10 December 16(5) 10(-1) 3(-7) 15(3) January 16(5) 17(3) 9(-1) 11(1) February 15(5) 24(10) 1(-8) March 29(17) 3(-8) 6(-3) April 21(8) -1(-10) 19(8) May 10(-2) 25(14) 0(-9) June 17(5) 8(-2) 4(-5) July 14(2) 15(3) 7(-3) August 11(-1) 8(-3) -3(-11) September 25(12) 10(-2) 1(-8) October 15(3) 9(-2) 7(-3) November 14(1) 7(-4) 1(-9) Whole year 17(5) 11(-1) 4(-5) The figures in parenthesis represent the sales development in comparable units. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November. The total number of stores amounted to 1,987 on 31 January 2010 compared to 1,741 at the same time last year. Sales development in the month of February will be published together with the three month report on Thursday 8 April 2010 at 08.00 CET. Karl-Johan Persson, CEO Contact person: Nils Vinge, Head of IR +46-8-796 5250 The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 15 February 2010.