INVITATION TO PRESS AND TELEPHONE CONFERENCE ON 29 SEPTEMBER

H & M Hennes & Mauritz AB presents the nine-month results for 2011 at a press
conference on Thursday 29 September at 9.30. There will also be a telephone
conference in English at 14.00 the same day.

The nine-month results for the period 1 December 2010 to 31 August 2011 will be released
at approximately 8.00 on 29 September and thereafter published on hm.com.

The press conference starts at 9.30 in “Ljusgården” in H&M’s premises on Mäster
Samuelsgatan 49, 3rd floor, in Stockholm. H&M’s CEO Karl-Johan Persson and Head of
Investor Relations Nils Vinge will present the nine-month results followed by an open Q&A session.

The press conference, held in Swedish, will only be open to journalists and analysts.

Participants in the telephone conference can choose to pre-register at
https://eventreg1.conferencing.com/webportal3/reg.html?Acc=236503&Conf=179674 and
receive log in details.

Participants who choose to dial in on the telephone numbers below are kindly asked to call in
at least ten minutes prior to the start of the conference in order to avoid a queue. Please
quote ref nr 902198.

Sweden         +46 8 5052 0110
UK                +44 20 7162 0025
US                +1 334 323 6201                  

Presentation material will be available at hm.com under Investor Relations at approximately
10.30 on 29 September and a recording from the telephone conference on 30 September at
the latest.

Welcome!

All hours are CET.

For further questions, please contact

Kristina Stenvinkel, Head of Communications
Phone +46 8 796 39 08
stenvinkel@hm.com             

Camilla Emilsson Falk, Press Officer
Phone +46 8 796 39 95
camilla.emilsson-falk@hm.com                  

Please notify participation to

Emelie Demsell
Phone +46 8 517 627 75
emelie.demsell@hm.com