Sales development, January

Press Release Turnover for the H&M Group increased in January 2005 by 5 per cent compared with the corresponding period last year. Calendar effects are estimated to have affected sales negatively by approximately 5 percentage units. Sales increase per month in per cent excluding currency rate changes: 2001/02 2002/03 2003/04 2004/05 December 10 16 11 13 January 8 18 14 5 February 16 10 13 March 16 8 7 April 12 12 13 May 11 9 7 June 19 8 15 July 18 8 14 August 16 5 15 September 8 6 10 October 26 10 9 November 14 4 24 Whole year 14 9 12 Sales development in the month of February will be published together with the three month report on 6th April 2005 at 8.30 CET. Rolf Eriksen Managing Director Contact person: Carl-Henric Enhörning +46-8-796 5410 H & M Hennes & Mauritz AB (Publ.) Head office – A7, 106 38 Stockholm Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info@hm.com Registered office Stockholm, Reg. No 556042-7220