Sales development, October

Press Release

Turnover for the H&M Group increased in October 2004 by 9 per cent compared with the corresponding period last year. Sales increase per month in per cent excluding currency rate changes: 2000/01 2001/02 2002/03 2003/04 December 7 10 16 11 January 22 8 18 14 February 16 16 10 13 March 27 16 8 7 April 15 12 12 13 May 20 11 9 7 June 21 19 8 15 July 18 18 8 14 August 26 16 5 15 September 34 8 6 10 October 18 26 10 9 November 20 14 4 Whole year 20 14 9 Sales development in the month of November will be published on 15th December 2004 at 8.30 CET. Rolf Eriksen Managing Director Contact person: Carl-Henric Enhörning, IR +46-8-796 5410 H & M Hennes & Mauritz AB (Publ.) Head office – A7, 106 38 Stockholm Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info.se@hm.com Registered office Stockholm, Reg. No 556042-7220