Sales development, September

Press Release

Turnover for the H&M Group increased in September 2005 by
7 per cent compared with the corresponding period last year.

The unusually warm weather in September, above all in Continental
Europe, has had a negative effect on sales of outdoor and heavy knitted
garments. This has been particularly noticeable in Germany, Austria and
Switzerland.
Sales on the Scandinavian markets have however been good.


Sales increase per month in per cent excluding currency rate changes:


2001/02 2002/03 2003/04 2004/05

December 10 16 11 13
January 8 18 14 5
February 16 10 13 6
March 16 8 7 20
April 12 12 13 15
May 11 9 7 18
June 19 8 15 18
July 18 8 14 12
August 16 5 15 17
September 8 6 10 7
October 26 10 9
November 14 4 24

Whole year 14 9 12


Sales development in the month of October will be published on Tuesday
15 November 2005 at 8.00 CET.

Rolf Eriksen
Managing Director


Contact persons:

Pär Darj +46-8-796 8905
Nils Vinge +46-8-796 5250


H & M Hennes & Mauritz AB (Publ.)
Head office – A7, 106 38 Stockholm
Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info@hm.com
Registered office Stockholm, Reg. No 556042-7220